Bookshelf

Podcast: A Public Relations Textbook For A New Era

A conversation led by Maja Pawinska Sims for Provoke Media with Ralph Tench and I for #InternationalBookday about Exploring PR and Management Communication. -- The first edition of Exploring Public Relations and Managing Communication, the textbook used in teaching PR across UK universities, was published in 2006. For its 5th edition, co-authors Ralph Tench and … Continue reading Podcast: A Public Relations Textbook For A New Era

Review: Jennifer Sanchis, CARMA

Jennifer Sanchis reviewed the fifth edition of Exploring PR and Management Communication for The Influencer Marketing Lab. You can read the full review on the CARMA website. — If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that made you choose your career, helped you pass … Continue reading Review: Jennifer Sanchis, CARMA

Review: Scott Guthrie, The Influencer Marketing Lab

Scott Guthrie reviewed the fifth edition of Exploring PR and Management Communication for The Influencer Marketing Lab. You can read the full review on Scott's website. -- Public relations’ issues are tackled head on by Exploring Public Relations and Management Communication edited by Ralph Tench and Stephen Waddington. Set across five sections:  the context of … Continue reading Review: Scott Guthrie, The Influencer Marketing Lab

Definitive public relations textbook sets out bold ambition for professional development

Pearson has published the fifth edition of Exploring Public Relations and Management Communication Education, learning, and professional development are the public relations industry’s biggest barriers to progress. The discipline is frequently undervalued by management and has failed to reach its potential. This issue is tackled head on by a new book called Exploring Public Relations and Management … Continue reading Definitive public relations textbook sets out bold ambition for professional development