Masters student Teela Clayton reviewed the fifth edition of Exploring PR and Management Communication for PR Academy. You can read the full review on the PR Academy website.
Ralph Tench – himself well known in the world of PR as an academic researcher and scholar having helmed the EUPRERA project – has teamed up with Stephen Waddington, managing partner of Wadds Inc – to provide a robust and holistic overview of the current landscape of public relations.
To say they both know their stuff is an understatement; it’s a pertinent text given the advances – and challenges – in the industry over the year, and gives comprehensive coverage of the global crisis.
For me, as in previous editions, this ticks all my boxes for a complete tool for learning. It marries critical analysis with real-life case studies and examples, seamlessly blending the theory with the practical.
Exploring Public Relations and Management Communication leaves its rivals in the dust: it isn’t just a schoolbook for undergraduates. It isn’t just a reference for post-graduates. It’s a definitive resource that almost certainly has a place in every office in every organisation and every sector. It fills in the gaps of those things that nobody-ever-teaches-you and even some-of-the-things-you-thought-you-knew.